In 1923, when radio broadcasting made its first sound in Germany – the “Ideal” company was founded in Berlin. It first produced headphones. Every single item was carefully tested by technicians and labeled with a quality symbol – the blue point.

A quality symbol turns into a trademark

It did not take long before customers simply asked for the bluepoint-headphones. The quality symbol had turned into a trademark. In 1938 it eventually became the company’s name. Until December 2008 the company had formed part of the Bosch-Group for more than sixty years. Since then it has been part of the AURELIUS Group. After World War II the company moved headquarters from Berlin to Hildesheim. A hundred years of automotive history have been accompanied by plenty of technical progress.

Blaupunkt Now

In 2015, Blaupunkt launch its first Soundphone in Indonesia.

 

BLAUPUNKT WORLD WIDE

You can check the official Blaupunkt website  here.